Qualifications
Roger C. Birong, MBA, CBA, CMC
Education:
Master of Business Administration
University of North Florida
Bachelor of Business Administration
Accounting, University of North Florida
Certifications and Professional Affiliations:
Certified
Business Appraiser, member,
Institute of Business Appraisers.
Certified Management Consultant, member,
Institute of Management Consultants.
Continuing Legal Education Instructor for Business Valuation, Florida Bar Association.
Continuing Education Instructor for Business Valuation, Florida Small Business Development Center
Network—Senior Business Analysts.
Licensed Florida real estate agent. Member, Florida Cooperating Business Brokers
Association.
Member, First Coast Collaborative Law, Inc.
Experience
Mr. Birong is Principal of Birong Associates, LLC located in Jacksonville, Florida and has provided business valuation and management consulting services to over 300 companies since 1993. Prior to the formation of Birong Associates he was a principal of a middle market investment banking firm where he provided valuation and merger and acquisition intermediary services to corporate clients. He has held senior and executive management positions with privately owned companies as well as publicly traded firms including an American Stock Exchange company and a New York Stock Exchange company. He has provided valuation services for divestitures and acquisitions, buy/sell agreements, limited partnerships, minority interest disputes, marital dissolution, Subchapter “S” elections, litigation support, estate and gift tax planning and the pursuit of venture capital in over fifty industries. Mr. Birong also provides intermediary consulting services to clients in connection with acquisitions and divestitures of equity interests in corporate entities and has been qualified as an expert witness in litigation involving business valuation in the Fourth, Fifth, Seventh and Eighteenth Judicial Circuit Courts of Florida. Mr. Birong is a Qualified Appraiser, as defined under the Pension Protection Act of 2006 and Internal Revenue Code Section 6695A(c).
Selected Affiliations
Former registered representative, National Association of Securities Dealers (NASD) Series 7 (1996 – 2003) and Series 22, Direct Participation Programs/Limited Partnerships (1984 – 1990). Management advisor to the owners of Paradise Show and Design, Inc., Bluejay Productions, Inc. and Shred-It Orlando, Inc. (Orlando, Florida), and Resort Sports, Inc. (Fort Myers, Florida). Management and financial advisor to the Law Firm of Khalid Alnowaiser and Nawahel International LLC (Jeddah, Saudi Arabia). Former management advisor to the owners of Famous Tate Electric Company, Inc. (Tampa, Florida), Preprint Sales and Marketing Company (St. Louis, Missouri), and Preprint Publishing Company, Inc. Ocean Waves, Inc. and Johns & Associates, Inc. (Jacksonville, Florida). Charter member, First Coast Venture Capital Group; former Director and Vice Chairman of Safe Harbor, Inc, a not-for-profit home for boys; former Director, President and Chairman of the board of directors of Pine Castle, Inc., a not-for-profit community agency serving the needs of mentally disabled adults; and former member, board of directors, St. Johns River City Band, Inc., a community agency dedicated to the enrichment of the arts in North Florida. Former member, board of directors – South council, Jacksonville Chamber of Commerce and member of the Leadership Jacksonville Class of 1987.
About the Institute of Business Appraisers

Selecting a
Qualified Business Appraiser
“In
the practice of law, accounting and medicine one cannot claim and promote
expertise without adequate training, rigorous testing, and sufficient
experience. This is not necessarily true with respect to business valuation.
There is no business valuation specific college major, and there are no
requirements which must be met for one to claim to be a business appraiser (aka
business valuator, valuation analyst, etc.). As a result, there are many who
promote and perform business valuations without the knowledge and experience
requisite of an expert – in many instances without being even minimally
competent.”
Excerpted from “Meeting the Professional Standard of Care in Selecting a
Business Valuation Expert”, written for judges and attorneys by David M.
Bishop, CBA, FIBA, ASA, and Frank C. Evans, CBA, ASA, CPA, ABV, 1998.
“Only
a small percentage of individuals representing themselves as business appraisers
have been tested and certified by a professional business appraisal institute or
society. Those considering employing a business appraiser are undoubtedly doing
so in relation to a matter which can have far reaching financial or legal
ramifications. Beyond the obvious caution that a proper valuation cannot be done
without adequate preparation, competency, and documentation, we suggest
verification that the individual is certified as a business appraiser and
intends to prepare the appraisal in compliance with these standards.”
The
Institute of Business Appraisers
The Institute of Business
Appraisers is the premiere professional society devoted solely to the appraisal
of privately owned businesses. The Institute was established in 1978 and is a
pioneer in business appraisal education and professional accreditation.
The professional designations,
as described below, are conferred upon those candidates whose professional
competence has been confirmed through both written examination and a juried peer
review of work product. Please visit the
Institute of Business Appraisers web site for more information.
Certified Business Appraiser
IBA’s premier designation, the
CBA, is granted only to members who demonstrate the highest levels of
professional competence and conduct. The candidate must:
Provide proof of a four-year college degree.
1. Submit peer and professional references.
2. Document completion of 90 hours of upper-level course work or five years of active experience as a business appraiser.
3. Complete a six-hour proctored written examination covering the theory and practice of business appraisal.
4. Upon passing the written examination, submit two formal, comprehensive business appraisal reports which demonstrate the applicant’s ability to perform original appraisal work of superior quality. These demonstration reports shall conform to all requirements of IBA’s business Appraisal Standards and demonstrate full competence in all aspects of business appraisal. To asses the competence of the appraiser, the demonstration reports undergo an extremely rigorous review by IBA’s Qualification Review Committee.
5. Designation requires re-certification every 24 months.
Accredited by IBA
The AIBA designation is available as a journeyman
designation for those who are newer to the business appraisal field. In order to
obtain the AIBA designation applicants must complete the following requirements:
1. Provide proof of a four-year college degree.
2. Submit peer and professional references.
3. Complete IBA course 8001 - Master Appraisal Skills for Valuing Closely Held Businesses (64 hours CPE).
4. Pass a comprehensive written examination on current business valuation theory and practice.
5. Submit one Demonstration Report, demonstrating his or her competence as a business appraiser.
6. Designation requires re-certification every 24 months.
Business Valuator Accredited for Litigation
The BVAL designation demonstrates an appraiser’s ability to
competently present expert testimony which supports an objectively derived
conclusion of value. The candidate must:
1. Provide proof of a four-year college degree.
2. Submit peer and professional references.
3. Attend advance education in litigation at the IBA’s 7001 workshop, which consists of 40 CPE hours.
4. Pass a four-hour proctored written examination.
5. Complete peer review in deposition, trial, direct and cross-examination testimony, and review of a report prepared by another appraiser.
6. Designation requires re-certification every 24 months.
About the
Institute of
Management
Consultants USA, Inc.

Mark of Excellence
The CMC designation is a valuable tool to help executives
select a management consultant. It indicates that the individual meets the
profession’s standards of competence and ethics. Certification by the
Institute of Management Consultants is the mark of excellence among
management consulting professionals.
Certification
Candidates for Institute certification undergo a thorough
investigation of their consulting experience. CMC is a certification mark
awarded by the Institute of Management Consultants USA and represents evidence
of the highest standards of consulting and adherence to the ethical canons of
the profession. Less than one percent of all consultants have achieved this
level of performance.
Code of Ethics
CMCs pledge in writing to abide by the Institute’s Code of
Ethics. Their adherence to the Code signifies voluntary commitment above and
beyond the requirements of law. Key provisions of the Code require:
- Safeguard confidential information
- Render impartial, independent advice
- Accept only those client engagements they are qualified to perform
- Agree with the client in advance on the basis for professional charges
- Develop realistic and practical solutions to client problems.
Standards of Competence
Every step leading to the CMC designation is designed to
verify the candidate’s professional competence:
1. A CMC must have five years experience in the full-time practice of management consulting, with major responsibility for client projects during at least one of those years plus a bachelor’s degree.
2. The CMC candidate must provide multiple references, most of them officers or executives of clients served. These references are investigated to assure that the consulting relationship met the clients’ objectives.
3. The CMC candidate must provide written summaries of client assignments (disguised to protect client identity)
.
4. The CMC candidate must pass a qualifying interview by senior CMCs, demonstrating professional competence and current knowledge in areas of specialization, application of experience and understanding of the management consulting process.
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